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LEX LAND

IT WILL REVEAL ITSELF

 

ALBUM MARKETING CAMPAIGN + COLLATERAL

 

DESIGN: IAN HYDE

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BACKGROUND

Lex Land is a classically-trained independent singer/songwriter based in Austin, Texas. She earned “Best of iTunes” honors, has had songs featured on shows such as “Private Practice”, “One Tree Hill”, “Damages”, “Castle”, and “Bones”. She also represented Team Blake on the second season of “The Voice”.

PROBLEM

Lex needed an eye-catching campaign to market her forthcoming album, "It Will Reveal Itself". She needs a complete design for the album, promotional materials—both digital and physical, and a website design.

SOLUTION

Build up hype about the new record, and expand Lex’s fanbase solely through a visual campaign. This project focuses on branding and marketing Lex Land’s forthcoming record, It Will Reveal Itself, through promotional main single / album artwork, posters, social media promotion, a new website, merchandise, and more.

(LEX LAND WEBSITE MOCKUP CAN BE VIEWED IN THE CASE STUDY.)

VIEW CASE STUDY

<

LEX LAND

IT WILL REVEAL ITSELF

 

ALBUM MARKETING CAMPAIGN + COLLATERAL

 

DESIGN: IAN HYDE

>

BACKGROUND

Lex Land is a classically-trained independent singer/songwriter based in Austin, Texas. She earned “Best of iTunes” honors, has had songs featured on shows such as “Private Practice”, “One Tree Hill”, “Damages”, “Castle”, and “Bones”. She also represented Team Blake on the second season of “The Voice”.

 

PROBLEM

Lex needed an eye-catching campaign to market her forthcoming album, "It Will Reveal Itself". She needs a complete design for the album, promotional materials—both digital and physical, and a website design.

 

SOLUTION

Build up hype about the new record, and expand Lex’s fanbase solely through a visual campaign. This project focuses on branding and marketing Lex Land’s forthcoming record, It Will Reveal Itself, through promotional main single / album artwork, posters, social media promotion, a new website, merchandise, and more.

LEX LAND

IT WILL REVEAL ITSELF

 

ALBUM MARKETING CAMPAIGN + COLLATERAL

 

DESIGN: IAN HYDE

<

>

BACKGROUND

Lex Land is a classically-trained independent singer/songwriter based in Austin, Texas. She earned “Best of iTunes” honors, has had songs featured on shows such as “Private Practice”, “One Tree Hill”, “Damages”, “Castle”, and “Bones”. She also represented Team Blake on the second season of “The Voice”.

 

PROBLEM

Lex needed an eye-catching campaign to market her forthcoming album, "It Will Reveal Itself". She needs a complete design for the album, promotional materials—both digital and physical, and a website design.

 

SOLUTION

Build up hype about the new record, and expand Lex’s fanbase solely through a visual campaign. This project focuses on branding and marketing Lex Land’s forthcoming record, It Will Reveal Itself, through promotional main single / album artwork, posters, social media promotion, a new website, merchandise, and more.